Milan has been home for many years to some of the most important events that present and promote fashion style in the world. Fashion Weeks, the haute couture houses, prêt-à-porter and haute couture fashion shows: everything finds space, place and shape in the heart of the Lombard metropolis.
3Linden is a Swiss trading company active in the fashion, design and luxury sectors.
Our company is based in Lugano, the heart of the Swiss “Fashion Valley”; and a few kilometers from Milan, the Italian and international fashion capital together with London, Paris and New York.
3Linden has been carrying out its business internationally for years, managing to combine the synergies and advantages offered by the strategic position in which it operates, reaching the needs of the most sophisticated customers.
FASHION, WATCHES & MORE
3Linden operates on the strategic Lugano-Milan axis by exploiting the multiple advantages offered by these two important industrial and financial centers.
Although Lugano is the third largest financial center in Switzerland after Zurich and Geneva, as well as a historical financial hub of the city of Milan, since the early 1900s it has evolved to become – like other Lombard cities such as Como – an important location for textiles and fashion as well. From the initial production of silk, the region shifted to the production of fabric and finally of apparel. This important change was marked with the historic arrival of the Zegna Group in Mendrisio in the 1970’s.
Swiss Fashion Valley
Since the early 1990’s many international fashion and luxury brands have opened an office in Lugano and surroundings areas. From the great historical names, including the aforementioned Ermenegildo Zegna, then Giorgio Armani, Prada, Versace and Gucci (later joined the Kering Group) to newer brands such as Philipp Plein, up to industrial brands such as Hugo Boss, VF and Guess, there are countless companies in the fashion sector that have opened a commercial, production or logistics unit in the Canton of Ticino, giving rise to a real “Fashion Valley”.
The Watch Industry
Swiss watches are synonymous throughout the world with quality, tradition and excellence. Brands such as Rolex, Patek Philippe and Audemars Piguet have long reached the status of top brand and dominate the international market with some models that have become true icons of luxury. Perhaps not everyone knows that many manufacturing processes in the watch sector are carried out in Ticino by about thirty companies, which manufacture or assemble components for the most prestigious brands as well as a large number of commercial ones to be able to boast the prestigious “Swiss Made” hallmark.
The Watch Industry